Posted on

Be the Booth that Gives Out the Best Conference Swag

SWAG = Stuff We All Get

best corporate swag trade show swagThere is something wonderful about that sentence. How democratizing! All that cool gear can be everyone’s!
I have to say I’m a bit of a swag snob. I will unabashedly ask friends and family about the swag they receive from conferences and tradeshows. It is really intriguing to me if a company has gotten their promotional products right.

  • Have they thought about their intended target audience?
  • Have they worked on the design to showcase what they’re all about?
  • Or have they gone the budget route and produced a cheap widget that is headed straight to a landfill?

Before planning your corporate swag, think about this: 47% of millennials go to a branded event because of the swag. What does that mean to you – the creator of said-swag? It means you better get it right if you want your brand to be memorable, for the right reasons.

Let us help you steer the way on getting the most bang for your buck when producing trade show swag.

Ideas for Trade Show Swag that Attendees will Actually Like

Practical and the Most Bang for Your Buck!

SIGG-Classic-Bottle-207x300 2A recent study by Splash and published in Adweek, What Millennials Want to See (and Take Home) From Branded Events, showed that the most coveted branded product that millennials want from events is a water bottle. That’s right – 24% said that the coolest piece they had received was a reusable water bottle.

But before choosing just any bottle, think about what you want your water bottle to say about your brand. You want to make sure you hit the quality quotient on your swag and a water bottle is a particularly important piece of corporate swag. Why? Because it is a practical gift that will be used frequently by the recipient for the long haul – if you create a good quality bottle that people want to keep.

I once watched an entire table leave behind their bottles at an event because it smelled “weird”. What a terrible use of marketing dollars! This is where our SIGG water bottles really stand out in a crowd. SIGG’s EcoCare liner means that there are no odours in the bottle in the beginning or even with repeated use. Your branded bottle recipient is not going to get a metallic or plastic taste from SIGG bottles, which means that it will be used again and again.

Your mother always said “quality over quantity” and your mother was right. When you want to make your marketing dollars count, make sure you’re choosing the best way to get as many impressions of your product as possible. Don’t misrepresent your brand with a throwaway item.

Branded – It’s the Bottle they were going to Buy Themselves anyway

My favourite line from a marketer: “Always give what they would buy themselves.”

Take a look at the recipients and ask if this would be something they would buy for themselves in a store. While you may have an audience that is incredibly broad, it’s still a good rule of thumb.

One story that stands out from a family friend was an important conference for big shot CEOs and CFOs of larger financial organizations in Canada. When I asked what their swag was (honestly, it should have been kick ass swag), I didn’t see it because it never made it home. The cheap water bottle with the design flaking off was tossed and the stuffed animal (yes, a child’s toy) was left at the table. These sad misfit corporate swag items didn’t even make it to the conference tote because the recipients saw no use for them.

The SIGG water bottle has been around for over 108 years and has a strong brand following. We regularly hear from customers who have had their bottle for decades so you know that it’s worth keeping. As well, based on Splash’s survey results, we know that millennials love their reusable water bottles. Anyone can create a logo’d water bottle, but is it one they really want? Does it tick off all the boxes that an educated consumer expects?

  • Technologically superior
  • Stylish while practical
  • Reusable and recyclable – generally a good choice for the planet and for the user

Design it Well

If you’re not the Apple’s and GAP’s of the world, it’s hard to get participants to carry your brand around in their everyday life. So, get creative with the design! Pick the right color and design choices that make your water bottle swag the one to watch. SIGG has a great selection of colours and styles that can be tied into your brand. They can be printed or laser engraved. We can even have full colour images printed on the bottles. For that additional POP, think about 3D printing – the ink is raised and gives the bottle great dimension visually, while making the bottle a tactile experience, too. Want to read more? Find other great ideas for designing your SIGG swag (digital printing and UV inks) by reading the blog, Technological Advancements in Awards and Recognitions Production.

SIGG Bottles Make Great Corporate Swag

Now that we have shared some ideas on how to create the best water bottle conference swag, reach out to our SIGG specialists and let us assist you in finding the best fit for your brand so you can have the best conference swag!

Posted on

Unique Ideas for Wedding Favors

wedding favors personalized bombonieres toronto

Impress Your Wedding Guests with One-of-a-Kind, Memorable Gifts Commemorating Your Special Day

The best weddings are the ones that are celebrations of love, friends and family. You have planned so hard to create a party that brings all the best people in your life together to help you celebrate your special day. You also want to create an event that you will all remember.

Have you thought about one of the most important items? It harkens back to our childhood. It’s the loot bag! I mean, now we’re all adults and call it a wedding favor, or if we’re really classy, a bomboniere, but the idea is the same. It’s a gift to your guest to commemorate your special day. In the past, sugared almonds were given but with the rise of Etsy and Pinterest, it’s not hard to find something unique. We’re happy to share some of our favourite creative wedding favor ideas.

One creative wedding favor idea that I loved involved a family friend’s destination wedding. The bride and groom had chosen a beach vacation with their friends and family and wanted a way for everyone to know who was with the wedding party. The bride designed a unique graphic and had it printed on beach totes. With everyone using these fun and functional totes, everyone on the beach could spot each other. These great gifts led to camaraderie and bonding before and after the ceremony. They were also useful – helping to bring all those necessary items like water bottles, sunscreen and a good book to the beach! It was something so practical and distinct that brought everyone together.

Another great, unique idea was one we worked on with a client. Their wedding was taking place in California wine country and not only did they want their guest to have a beautiful keepsake from their special day, but they also wanted to make sure everyone stayed hydrated while dancing up a storm at the reception. They had been big fans of SIGG water bottles for years, so it was a no-brainer when it came to selecting the gifts for the wedding guest. They thought of what they use every day and wanted something just as great for their guests.

When we were talking with them about their project, they asked if we happened to have SIGG bottles available to match their wedding colours: orange and white. My response: “We have a Fabulous one!” We took our orange bottle from our SIGG Fabulous line and printed it with their artwork and the words “Love & Happiness” and created a beautiful personalized gift for everyone to use for years to come.

What is great about using SIGG water bottles as wedding favors is that they work to match the different lifestyles that guests might associate with the bride and groom. The sustainability factor of SIGG reusable water bottles vs. disposable water bottles is a great fit for the environmentally-conscious couple. For the active and health conscious couple, SIGG bottles support having water on hand for that 9 cups of water a day. For outdoorsy folks, you can’t go wrong with a SIGG bottle for your camping and hiking adventures! Find out more about SIGG bottles as a lifestyle tool.

There are so many details to think about on your wedding day, make the wedding favors an easy one. Your family and friends want to celebrate your special day and having a functional, beautiful item that they will keep long after the wedding day is over will help bring back memories for years to come! It also helps that SIGG has a wide range of colours and styles to find just the right fit for you and your significant other.

Check out our SIGG shop and get a quote or contact our team today to see how we can help you with your wedding favors design and colour selection.

Posted on

SIGG Stories: I’m Not Giving Up My SIGG!

SIGG – High-End Water Bottles with Iconic Design, Durability and Longevity

not giving up my sigg bronzeI am always intrigued by how loyal water bottle owners are to their brand. In the years that we have been distributing and custom decorating SIGG water bottles, we have heard many SIGG stories around the bottles, but time and time again, what we hear most is that people love their SIGG.

SIGG has been producing bottles for more than 100 years. It is part of the permanent design collection of the New York Museum of Modern Art because of its iconic shape.

SIGG is the bottle that is held as the benchmark of what a water bottle should be – particularly its longevity. One of the reasons for this longevity is the flexible, integral liner. It bends and flexes with dents and bumps in the bottle and will not crack or deteriorate. The liner is also BPA free and acid safe. That means that you can put orange juice or other acidic beverages in the bottle and the liner does not have taste transfer.

Dropped SIGG Off a Cliff – Not Leaving It Behind!

One of my favourite SIGG stories is from Greg Snoddy, manager of the outdoor lifestyle and adventure retail shop, Higher Ground Ltd. I was having a conversation with Greg about new SIGG products and he told me a story about his devotion to his SIGG water bottle:

A few years ago, I was climbing a cliff near Tobermory on Georgian Bay. I had brought my favourite SIGG bottle with me. It has seen many trips and definitely looks that way – it doesn’t even stand up straight anymore.

So, I was climbing this cliff when I went to grab my SIGG bottle for a drink. I can hang onto a cliff but apparently not a SIGG bottle. I watched as it fell 60 feet into Georgian Bay, slamming into the rocks on the way down. A few more character marks, I say.

I stayed there for a few minutes until I saw it bobbing in the water. Well, there was no way I was going to let it go after it survived that fall. So, down I climbed. About 20 feet from the water, I jumped in and swam out to my SIGG bottle = saved!

Yes, I do have a few newer SIGG bottles, but this one (with all its bumps and bruises) is my favourite and will always be included in my trips.

SIGG water bottles are created from a single seamless component with a flexible liner. Backpacker Magazine pummeled the bottle with a 100 pound cannon and dubbed SIGG “The World’s Toughest Water Bottle”. I guess Greg can attest to that. It would seem he is not giving up on his SIGG water bottle anytime soon, even with the bumps and bruises, it is virtually indestructible!

SIGG Stories at a Trade Show

At a recent trade show, we had two people come by our booth and zero in on the SIGG water bottle display.

The first client was excited and gushed about how happy she was to see SIGG in the corporate market. She felt that SIGG would be a great promotional product for her company to offer clients. When we asked her about whether she had personally used a SIGG, her answer was a resounding YES! She told us that she had used the same bottle for more than seven years and loved it.

A few minutes later, someone else came by our booth. When we asked about her experience with SIGG, her response was slightly different. She indicated she wasn’t very happy with her bottle as she was having issues with the lid and cleaning it. Of course we apologized, gave her a new lid. But when we asked how long she’d had the bottle, she told us the bottle was over 10 years old. Now, with the new top we’d provided, she figured she could get another 10 years out of it.

With the right care, SIGG bottles can last for a very long time. And, that’s great because SIGG users just don’t want to give them up, no matter how battered they are!

Share Your SIGG Stories

We are always happy to have stories shared about people’s experiences with the SIGG brand. If you have a picture of you enjoying your SIGG water bottle or have a great SIGG story and would like to share it, please do not hesitate to send it along to us at Clearmount or post it below.

So, tell us your SIGG stories!

Posted on

A Water Bottle to Fit and Support Your Lifestyle

The Right Water Bottle can be a Great Lifestyle Tool

drink more water sigg water bottlesWater – you know you need to drink it. More than 70% of our bodies are made up of water and we lose quite a bit by breathing, sweating and other life functions. That is why it is important to consistently replenish this lost water throughout the day.

“Drink more water” is at the top of every “Get Healthy” list in your favourite websites and magazines. For many, it’s not easy getting in 9 cups or (2.2 Litres) a day; but it is important. So, make water a part of your lifestyle by carrying your own reusable water bottle everywhere you go.

Drinking your quota of water will make your joints move better and help your skin maintain its sparkle and elasticity. Studies have shown that drinking water regularly keeps your brain working faster and your energy up.

Always keep your water bottle with you

SIGG-Classic-Bottle-207x300 2Do you have a water bottle at your desk? If the answer is no, then why not?

Grab a reusable water bottle and keep it full. Keep our large 1.0L water bottle to make sure that you always have water on hand. Or use one of our smaller 0.6L water bottle to help ensure that you’re getting up regularly and walking to that water cooler. Get the gossip, talk about Game of Thrones or just take a needed break from the deluge of emails!

Our Classic Travellers are great as they come with SIGG’s Eco Care liner. Besides being BPA-free, the liners will never crack and will remain tasteless and toxin free for many, many years.

If you like your water really cold, our wide mouth bottles make it easy to put as much ice as you want in your water. However, if you love the smaller mouth version, you can get skinny ice cube trays.

Many companies choose water bottles as gifts for all of their employees. Not only do SIGG water bottles make a great gift, but they also help employees drink more water to stay healthier and perform better. A SIGG bottle is also a great gift for a new employee to find at their desk on their first day to make them feel like part of the team!

Mix it up!

Drinking water all the time can be boring for some people. But the right bottle can make drinking water easier by making it different each time. We are fans of using our 0.5L Hot & Cold bottle with its tea infuser used as a fruit infuser. Our suggestion is throwing in strawberries and mint for a refreshing drink.

The bonus about this bottle is that it keeps everything hot for over 18 hours and cold for over 24 hours. This means that you can keep your drink fresh and tasty all day.

If you are on the go, a 0.75L WMB Sports water bottle is a great option. It’s the best fit for your bike’s water bottle cage. You can toss in fruit and ice cubes with the wide spout and stay hydrated during spin class or when the mountains are calling!

Stay Green!

By purchasing and using a reusable water bottle, you are helping contribute to an environmental sustainable world.

According to statistics last year, to keep up with the demand for single use water bottles, it took more than 17 million barrels of oil to produce these bottles. The energy wasted on using bottled water is enough to power 190,000 homes.

Last year, the average American used 167 disposable water bottles but only 38 of them were recycled. These statistics are only for America; imagine the impact of the entire globe.

Using reusable bottles not only helps Mother Earth, but it also helps your wallet. Think of all the extra money you save by filling up your water for pennies a day rather dollars!

Some like it hot!

hot and cold sigg winterIt’s a bit chilly across the country right now, so staying warm is key. Don’t let your hydration decline just because it’s cold. A SIGG Hot & Cold bottle can keep your tea or coffee hot all day.

Our friend, Winston, from Brand Boulevard had a great idea – filling a 0.75L Hot and Cold with hot water when he hits the slopes. It keeps beverages toasty so when he and his daughter need a break, they share this refreshing drink from the detachable cup. They can fuel up without sacrificing some good snowboarding powder time!

This style of bottle has also been popular for several of our construction and outdoor clients. Fill it with your favourite coffee in the morning and stay warm all day long!

Still not sure what the best fit is for you? Reach out to our SIGG specialists to help us find a bottle you’ll have for years!

Posted on

Welcome to SIGG North America!

Welcome!

sigg north america customized water bottlesTo all new or existing customers looking to order SIGG bottles in bulk in North America.

Maybe you heard that Clearmount, a leading manufacturing and engraver of awards and recognition products, has become the exclusive distributor and customization house for SIGG in North America.

This is great news for any company or retailer who would like to order SIGG bottles in large quantities and customize them with their logo or custom design.

This means you can come directly to the newly launched SIGGnorthamerica.com website and choose your bottles, quantity and design requirements. We will customize your bottles and ship them directly from our warehouse located in Toronto, Canada.

You save time ordering.

You save money on shipping.

But more importantly, you’ll get outstanding customer service and design ideas from Clearmount that will help you make your next SIGG promotion a huge success.

Welcome to the Clearmount family. We look forward to serving all new and returning SIGG customers.

Posted on

Have SIGG. Will travel.

sigg north america travel customized water bottlesSometimes the most exciting thing about traveling is planning the holiday and the lead up to actually going away.
When a holiday has been imagined and dreamed about for months or maybe years, the planning and research is just as important as the trip itself. After all, time flies when you’re having fun.

Last year, I spent a good deal of time planning a long awaited trip to Ireland. This wasn’t going to be just any trip. This was a special trip with my daughter to celebrate her graduation from university and my 50th birthday.

The holiday was designed around renting a 1970s Volkswagen campervan and camping along the west coast beaches of Ireland in June. The idea being that we could camp on the beach should the opportunity present itself.

We had researched beaches and vans and chose well, our route and vehicle. As the trip got closer we started to decide what to pack for our holiday.

have sigg will travelWater is always an important consideration when traveling. I had dreamed of waking up on the beach in Ireland and casually making camp coffee which consisted of an instant blend mixed with something that didn’t require too much refrigeration. In the case of our camp coffee, Bailey’s Irish Cream worked in a pinch and seemed apropos for the location we were visiting.

Water, on the other hand is the tie that binds all aspects of a day on the beach together. The carrying container of that water being a trusted SIGG bottle.

Our company worked with Clearmount to custom engrave SIGG bottles as Christmas gifts for clients. The bottles are sturdy, clean and look great with anyone’s logo. Our clients were particularly pleased to receive these gifts. So, it made good sense to toss our custom branded bottle into a bag along with other bottles that Clearmount had given us to test.

The one bottle that was a godsend was the SIGG Thermo that carried both hot and cold beverages. We could prepare drinks for picnics at noon or at dinner for a late night walk on the beach.

Our SIGG bottles have not only been a pleasure to give, but a pleasure to use. As I tell my family before any trip now: “Have SIGG, will travel.”

Marie Wiese is the President of Marketing CoPilot, a digital marketing consulting and execution agency that has done lots of promotional items for clients and still considers the SIGG bottle, the most successful client campaign of all time.